Tuesday, October 12:
10:15-11:15 Data Integration Solutions and Strategies for High IQ
     Deanne Larson & Tim Hodges, Director Data Services & Manager, Data Integrity, AT&T Wireless

1:00-2:00 Increasing Revenues by Improving Sales Communication Quality
     Ron Hyams, Executive MBA in Media Communication, University of St. Gallen, Switzerland

2:15-3:15 Information Quality Ethical and Legal Boundaries
     Alan Wernick, Partner, Querrey & Harrow Ltd.

Wednesday, October 13:
10:00-11:00 Implementing Data Quality as a Corporate Competency
    Gary Stutts, Senior Technical Project Manager, Blue Cross Blue Shield of North Carolina

11:15-12:15 Processes - The Path of Accelerating IT Changes
     Angela Sakamoto and Martha Gomes, Director of Technology/Consultant & Demand Integration Manager, Choose Technologies & Petrobras, Brazil

2:00-3:00 The Art of Influence: Getting Actions You Need for IQ Initiatives
    Lori Silverman, Owner, Partners for Progress

Presentation Descriptions

How do you ensure you achieve a high level of data quality within a data warehouse and maintain it? Shouldn't data have value as soon as it's integrated? How do you measure value? This session will review data integration best practices, which include:

• Building a partnership between the business and IT
• Establishing data quality metrics that are linked to value
• Data cleansing and standardization approaches
• Aligning with source systems to ensure ongoing data quality
• How to monitor quality after integration into the warehouse

Marketing and sales managers involved in complex sales do not fully recognize the many attributes of information, nor the important role that the correct application of these attributes plays in achieving sales success. Participants will learn:

• How the three dimensions of information "sharability", i.e. intrinsic, representational and decisive, can be used to meet a sales prospect's multiple decision-making needs and styles
• How account plans can evolve to become a sales team's main communication quality tool
• How guided-discovery training can be used to continuously improve the team's sales communication quality skills while minimizing their time away from sales

This presentation addresses ethical and legal issues in information quality management:

Ethics:

• Overview of ethics and information quality
• Top ten ethical dilemmas in information quality
• Benefits of an ethics-focused process in IQ management

Privacy:

• Privacy concerns permeates information quality management
• Overview of privacy statutes and cases
• Minimizing legal liability for privacy violations

Negligence liability:

• Liability for missing or defective information
• Quantifying the costs of legal risks in data management

It is easy to ignore a problem if you do not measure to know the extent. While BCBSNC was aware there were data quality problems, they were not prioritized until we measured the problem. We created a simple reporting system and a communication plan that brought attention to the DQ problem. Combining methods studied in Business Administration/Management and Organizational Development with methods learned from Crosby's quality management programs and information quality improvement, we created a DQ program that changed BCBSNC's corporate approach to data quality. In this presentation, how we:

• Defined and measured the DQ problem
• Communicated the problem
• Overcame organizational issues
• Worked the problem(s) and measured the results

This presentation describes the challenges faced by Petrobras, one of the world's six largest oil companies, to implement a continuous improvement process in its IT area. Up to the year 2000, Petrobras had invested significant time and money trying to build an Enterprise Data Model and a unique approach to document and manage a Software Engineering process. In 2000 the IT area was completely restructured, and in 2001 it set a goal to become ISO9001: 2000 certified. In August/2002 the IT area received its certification, and the Petrobras SEPG (Software Engineering Process Group) was created.

Using a maturity approach and managed processes allowed Petrobras to successfully face challenges such as Implementing Business Process Modeling Techniques and to successfully incorporate the Business Unit's IT department into the Enterprise IT Division. You learn:

• Critical Success Factors to partner across organizations
• Strategy, techniques, tools and behavioral aspects applied
• Business Rules Techniques (modeling, business rules grammar syntax, tools)
• Results accomplished and new challenges

How often do you need to get others to take a particular action or change their mind on an issue? Anyone can be influenced; the challenge is learning what techniques really work, what approaches often do not, and why. In this talk you will learn specific ways to enhance your credibility, the optimal time to influence others, and seven proven techniques for impacting a person's behavior, attitudes and beliefs to enable you to achieve the results you need at work.

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