The 17th Information Quality Conference 2005 Houston, TX, USA September 19-23, 2005   Information Quality Track 3

Tuesday, September 20:
10:15-11:15 Developing a Data Quality Strategy
     Frank Dravis, Vice President of Information Quality, Firstlogic, Inc.

1:30-2:30 A Strategy for Improving Data Quality
Christy R. Bryant, Senior Vice President, Bank of America

2:45-3:45 Achieving Information Quality: A CIO Perspective
    David C. Walker, Sr. Vice President & Chief Information Officer, Aera Energy LLC

Wednesday, September 21:
10:00-11:00 Enterprise Architecture: A Strategic Approach to Improving Data Quality & Restructuring Information Management
    C. Lwanga Yonke, Manager, Information Delivery and Quality, Aera Energy LLC

11:15-12:15 Information Quality Across the Value Chain
     Jeff Pettit, Information Quality Strategist, Intel

1:30-2:30 Continuous Improvement in Natural Resource Monitoring & Information Management
    Grant Robinson, Sr. Natural Resources Officer, NSW Dept of Natural Resources

2:45-3:45 Enterprise and Inter-Enterprise Information Quality through Semantic Interoperability & Ontology Systems
     Matthew K. Hettinger, CEO & Chief Architect, Mathet Consulting, Inc.

4:00-5:00 Information Quality: Executive Board Room Agenda
    Maria Villar, Vice President, Business Intelligence Transformation, IBM Corporation

Presentation Descriptions

While most leaders admit behind closed doors that data quality issues impact their organizations, few know their true costs, or how to get started fixing them. You learn how organizations can tackle DQ problems by formulating a strategy - the who, what, where, when, how and why of a DQ initiative.

• Seven key elements of a data quality strategy
• How to put together a cohesive framework for planning a DQ project, from address cleansing to an enterprise-wide "single view of customer" initiative

This presentation will cover key components for developing an effective Data Quality Program using a Six Sigma framework. How Management by Fact (MBF), Data Stewardship and Scorecard reporting can build a sound foundation in raising the bar on data quality.

What roles must 21st century CIOs embrace to ensure the information needs of their company are met? Over the last several years, Aera Energy LLC has institutionalized a successful Information Quality environment and practice. Key elements of the effort include a robust information quality process, enterprise architecture, information stewardship, and value-centric IT system development. This presentation defines the role of a successful CIO as one who is focused on strategic value delivery through information quality, having established technology reliability as a table stake. Drawing on his 32-year IT experience, David re-traces the evolution of "IT" from the days of Data Processing, to Information Technology, to the current focus on information and knowledge management. Topics include:

• Convincing the Senior Leadership Team
• Business roles in information quality
• Successes, pitfalls and lessons learned

This presentation describes how Aera Energy has used Enterprise Architecture to achieve data quality and fundamentally restructure the way it manages information. The presentation discusses the essential components of Aera's approach and examines the critical success factors. Enterprise Architecture has proven to be a superior means to align business and IT, integrate people, process and technology, and reduce costs of information management.

• Defining an Enterprise Architecture Plan based on the Zachman Framework
• Blending Enterprise Architecture and Data Quality
• Real-life successes, pitfalls, trade-offs and lessons learned

This presentation describes how Intel applies Information Quality principles to its value chain.

• Creating a culture for IQ as a key component to the success of value chains
• The importance of the business model and Information Architecture from a IQ value chain perspective
• Designing IQ into information architecture
• Value Chain stakeholder involvement
• Single version of the truth for highly shared information
• How cross-functional stakeholders drive highly shared information
• How to organize, lead and govern IQ across the value chain

Our agency is the peak natural resource manager in New South Wales, responsible for soil, vegetation and water. Quality information is critical for the government's water and vegetation reforms and day to day resource management. Described are:

• NSW Government Chief Information Office's guidelines for information management
• Information Management Framework (IMF) for the NSW Natural Resource Information Management Strategy
• Case study of how IMF is implemented in the discrete sample water quality data system

Perhaps the fundamental root cause of low-quality information is the lack of semantic interoperability. This presentation shows how information quality may be maximized by addressing semantic interoperability through enterprise and inter-enterprise architecture and engineering with ontology systems. This presentation will address in part:

• Semantic interoperability/information quality measures and metrics within and between enterprises
• Architecting ontology systems as part of (inter-) enterprise information systems
• Integration of quality management principles to ontology/semantic interoperability creation and management

This presentation is about driving Information Quality across the Enterprise at IBM, from a unique executive perspective; with the focus on how to make Information Quality an "Executive Board Room Agenda." The following aspects will be covered:

• Getting started with Executive leadership
• Organizing for Success in Information Quality
• Implementing effective Governance Systems
• Establishing certified trusted data sources
• Enabling shared and integrated data across the enterprise
• Making Information Stewardship work
• Delivering real business value
• Driving the Information Quality culture change