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IQ Conferences
[ Index ] [ Top
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Overall value of event
+ Thank you for this opportunity to get back to the source of energy
on this topic. It's juiced my vocabulary and passion and confidence
to continue to pursue IQ in a structured way
+ Best conference I have ever attended--quality
speakers and presentations
+ Lots of ideas to take back
+ Good to meet people, vendors
+ An education plus tool for the future
+ Reinforced ideas, provided networking/good information to take
back
+ Don't know of any other single place to obtain IQ best practice
+ Excellent, I got a lot from it - Some speakers and material not
up to the quality standard
General comments about the conference
+ I can't believe the change in my thinking around IQ from last
week to this week. Thanks for opening my eyes!
+ Excellent experience, my mind is humming with ideas!
+ Best conference I have attended. Kudos to those with the inspiration
and vision--and the organization skills to pull it all together
+ One of the most valuable events I have ever attended. I have gained
a wealth of knowledge and plan to act on it
+ One of the best [conferences] I have ever been associated with.
Good speakers, good material, good vendor exhibits
+ The conference was GREAT!
+ There is an evident passion about quality at this conference.
My task is to be an advocate at my company and try to convey that
same level of passion about quality.
+ The IQ ideas to take back and implement [form] was a wonderful
idea. Thanks! Kudos to who thought of it.
+ Thanks for setting up a terrific conference. There was always
so much to learn.
+ Well planned and executed. Great speakers, overall and new presentations.
+ I learned a lot about DQ to apply in my organization. Thanks!
+ My first time, but hopefully not my last. I have learned a great
deal and most I can directly apply to my current assignments. The
workshops certainly presented multiple views and techniques and
provided good, solid information.
+ Great variety of backgrounds and companies participating. Gained
other perspectives.
+ My first time at this event and am extremely impressed with the
"quality." Hope to bring the business next year.
+ Excellent, I've learned a lot about IQ, and I now know, at the
beginning, I have to work hard.
+ Very well organized and arranged, "ideas to take back" was an
excellent idea
+ Right on the IQ Target + Well run, smooth!
+ Conference was outstanding. There were presenters from many disciplines,
and many brought and related practical experiences. They used examples
of pain to help motivate and provided solutions, ideas and networking
to help solve problems. Many were even CEO's and where else can
you go and hear CEO's give the class?
+ Well done, congratulations on your efforts!
+ Excellent! Wonderful sense of camaraderie and community. Thank
you Larry, Diane and Jennifer on being so accessible!
+ Interactions, participation and networking aspects were particularly
valuable. Overall I got great value and enjoyment from the 4 days
+ I liked the fact that the speakers all gave me something that
I could go home and implement in my personal job career. There were
things I can take to my management, that will cost very little.
You showed me how to do a good job even better!
+ Excellent! Well organized with lots of interesting and informative
speakers. Can't wait to get back to work and try out some of the
techniques.
+ Best conference I've attended from all aspects in 10 years!
+ Everyone friendly, great networking with attendees and their willingness
to share their experiences
+ Good turnout by vendors
+ A wealth of valuable, practical information and experiences to
take on board, and I will do the actions on my list!
+ Very valuable source of information
+ Well Done!
+ Good information to take back. Must present
to management for understanding and buy in. I will be more confident
in communications. Thanks! I feel part of your IQ family
+ I especially appreciate the way we move
from concepts to practical tools for implementation
+ Overall a wonderful conference with great speakers
+ Lots of good/practical ideas that I can take back
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Information Quality Improvement
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"Larry
is to DQ as Lexus is to Automobiles."
- San Antonio
"Tremendous content, usable for companies/projects to improve
Information Quality.
- J.W., JW Data Consulting, London, UK
"Personally
for me it was "spot on"!"
- Y. M., Barclays Bank, London, UK
"
One point you made that was both prophetic and challenging to the
attendees was that competitive advantage in the information age
will be decided by information quality. Having heard this and being
afforded the opportunity to ponder it, its implications, and the
responsibility of now having this vision has had a profound professional
impact on me."
-S.
S, Data Networks Corporation, Dayton, OH
"
Your class was great...it's nice to attend classes where you come
away with 'real' ideas to implement."
-D.
B., Wisconsin Department of Transportation, Madison, WI
"Knows his subject, intuitive, personable, encouraged participation."
-D.G., Infraco BCV, London, UK
"Top class, very knowledgeable."
- J. W., HBDS, London, UK
"Larry...was an outstanding coach and added value to our processes
beyond belief."
-S. W., Western Health Alliance, Sacramento,
CA
"Excellent, animated, informative and very personable. Clearly
passionate about this subject and knowledgeable."
- Y. M., Barclays Bank, London, UK
"Created a relaxed and enjoyable atmosphere-he is inspiring
and passionate about the subject."
- A. B., Norwich Union, London, UK
"Excellent presentation. Abstract concepts were supported
by concrete examples which vividly showed the impact of these concepts
in real life."
-Chicago
"You really know how to get people excited about this resource."
-C. G., Seattle, WA
"Larry is one of the very few 'real' visionaries in data
management."
-W. F., Spectrum Technology Group
"As good a course as I have taken at the Data Warehouse Institute.
Larry is dead center with his material, experience, content, and
style. I applaud him and his course."
-Chicago, IL
"I have a methodology and examples I can take back to the
company, very valuable."
-Eli Lilly, Indianapolis, IN
"By far the best session, content and speaker."
-B. L., The American Society for Quality,
Orlando, FL
"Outstanding methodology for quality improvement of data--most
often overlooked in corporations."
-P. W., Excel Corporation, Wichita, KS
"Best seminar ever attended."
-E. J., Telenor, Norway
"Larry, I really enjoyed this course. Found it rewarding
and informative. Keep up the good work, especially like your international
perspective of this area."
-B. C., Stentor Resource Center, Ottawa,
Ontario, Canada
"Very good, very thorough, well organized and useful."
-K. L., British Telecom, UK
"Very valuable. This is an under scored issue often limited
to superficial data migration issues but not an overall information
management perspective."
-A. M., IMS Canada, Quebec, Canada
"Lots of interesting ideas, especially rules & accountability.
Very refreshing, leaves one to contemplate the processes at work
today and how to apply his techniques. Excellent!!!."
-Data Warehousing Institute Conference,
Boston, MA
"There are many people within different areas and levels
of the Bank who would benefit greatly from this seminar."
-E. W., Bank of Scotland
¨ Course rejuvenated me. Although I feel I have much knowledge
and experience in data and effects of bad data, I can now approach
our issues with data quality with more guidance and referential
material to build and post and present my cases and recommendations
because I will be able to provide measures and costs associated
with bad data/processes."
-P.W., Lotus Development Corp., Las Vegas,
NV
"Excellent, one of the best courses I've taken"
-Washington, DC
"Larry's perfect balance of process guidelines
anecdotes and current business circumstances provided both an arsenal
of worksite specific information and a memorable and enjoyable experience."
-C.B., The Hartford
"This course has opened a completely new opportunity
for me to advance."
-J.T., University of Memphis
"Enlightening; powerful information to return
'home' with."
-S.A., LEDA
View the Information
Quality Improvement course description
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Information Quality in the Data Warehouse
[ Index ] [ Top
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"This course provides invaluable resources
which should be fully understood and addressed for a data warehouse
that is to meet your customers' expectations the first time and
ongoing."
-DWI Spring Implementation Conference, Atlanta
"Drag,
convince, bring, or otherwise kidnap as many managers as you can
so that right away can become the only way when it comes to data
quality."
-DWI
Fourth Annual Implementation Conference, Anaheim
"I realistically
believe the value could be in the $100's of millions."
-DWI
Summer Implementation Conference
"Very
thought provoking and motivational - business sponsors and IT CIO's
need to hear"
-DWI
Summer Implementation Conference
"Excellent,
content is very applicable, his presentation is the greatest!"
-M.
C., Illinois Dept of Price Aid
"Essential
for understanding Data Quality issues and costs to business using
poor quality data."
-G.
J., The Hartford
"Excellent,
excellent, excellent - can't say enough on the benefits."
-Oklahoma
Dept of VOTECH
"Nice
delivery, good flow. Great examples. Easy lecture to listen to and
learn."
-Data
Warehouse Institute Conference
"Wish
all presentations were like this one."
-P.
F., EI17 Small Business Research, Netherlands
"I've
been in data warehousing for 2 ½ years. Larry's class with real
life examples and clear teaching gave me new skills and insights
to take to the office."
-DWI
Summer Implementation Conference
"Larry
gave me many ideas on the importance of data quality for the organization.
It was a great session!"
-DWI
Summer Implementation Conference
"Every
consulting firm, data processing organization, and management team
would benefit from this course. Larry is stimulating, thought provoking,
and motivational."
-DWI
Summer Implementation Conference
"An
extremely well-developed overview of data quality concepts as applied
to data warehousing. This course has yielded useful information
that will be put into practical use when we return home."
-DWI
Fourth Annual Implementation Conference, Anaheim
"Larry
is a very entertaining instructor. He was responsive to class desires
as far as emphasis and schedule. Larry did a very nice job of illustrating
points with personal anecdotes and examples."
-DWI
Fourth Annual Implementation Conference, Anaheim
"This
course gave me the methodology I needed to help my company's data
warehouse effort build our newly created data management center."
-DWI
Fourth Annual Implementation Conference, Anaheim
"Mr.
English has taken a dry topic and made it interesting."
-DWI
Fourth Annual Implementation Conference, Anaheim
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Information Stewardship
[ Index ] [ Top
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"Excellent speaker and knowledge of many subjects. Relates
pertinent material from real-world examples."
-Nashville
"Will be recommending this course to colleagues."
-K.C., Bank of Scotland
"Very knowledgeable about the subject."
-Nashville
"Excellent presenter, well educated in the subject matter"
-F. D., Spectrum Technology Group, NY
"Kept interest throughout day. Timely subject material. Excellent
presentation."
-C. N., Chicago DAMA
"Well worth my time!"
-S. A., IBM Corporation, NY
"Thank you very much for giving such great courses. It has
given me tremendous inspiration and insight!"
- H. F. M., Telenor, Oslo, Norway
"Larry provided critical knowledge on how to select and implement
information stewardship. It's package and presentation was both
of high quality."
-C.B., The Hartford
"Excellent course. Very enlightening!"
-B.E., The Vanguard Group
"The time spent taking the course is worth the break in a
very busy schedule!"
-E.
E., Merck & Co.
View the Information
Stewardship course description
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Information Resource Management
and
Data Administration
[ Index ] [ Top
]
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"I am not normally this enthusiastic about courses..."
-J. V. W., Bureau of Land Management, Anchorage,
AK
"Knowledgeable, up to date on new trends in the business
world. Knows how to deliver his knowledge."
-G. G., Public Works & Government Service
Canada, Ontario, Canada
"This course finally made me realize the overall role of
management (top level) in data administration."
"Larry is a very good presenter!"
-D. R., Glaxochem Ltd., UK
"This class is a very good one, covering all the bases."
-K. N., L. L. Bean; ME
View
the Information Resource
Management in the Knowledge Age course description
View the
Information Management Principles for
Knowledge Workers course description
View the Information
Resource Management in the Virtual Enterprise course description
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Data Warehouse Information Management
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"This course offers a lot of data management principles that
are practical and possible to implement. It was a great help to
identify my organization's needs."
-H. C., Baxter International, IL
"Lots of material I can take home and apply directly."
-J. M., Consumers Gas, UK
"Very responsive to needs of class and course content ."
-ITT Hartford, Hartford, CT
"Excellent listener, did not deflect in his responses, very
knowledgeable, VERY constructive."
-T. G., City of Calgary, Calgary, Canada
"Surpassed [my expectations]. I found Larry's approach to
the subject matter very disciplined and well thought through."
-J. M., Boeing, Seattle, WA
View
the Managing the Data
Warehouse course description
View
the IRM in Client/Server,
Distributed and Data Warehouse Environments course description
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eXtreme Data Development Workshops
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"I found Larry to be a very engaging and stimulating speaker."
-M. B., Barclay's Bank, UK
"I received very good suggestions that I think will help
me in working effectively data modeling."
-G. F., Arthur Young, UK
"Very good presentation, Larry. I always enjoy listening
to you. Thanks!"
-Washington, DC
"Very
adaptable to needs of audience, well done!"
-L.D., British Airways, London
View
the eXtreme Workshops
course description
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Executive
Presentations
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]
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"Impressive presentation style, clear with a practical, experienced
presenter."
-S., University of Minnesota, MN
"Very imformative, polished presenter."
-Aspen, CO
"Topnotch"
-D. S., Public Works Canada, Alberta, Canada
"Good job of using real-world everyday examples to support
theories."
-C. M., Maintenance Warehouse
"He could lecture on any data warehouse topic and I'd seriously
consider attending simply because he's the instructor. He should
be the model for your instructors. (And this was on one of his "bad"
days.)."
-J. S., Motors Insurance Corp., Detroit,
MI
"Best instructor I have had at this conference to date."
-Data Warehousing Institute Conference,
Boston, 8/97
"Well presented, plenty of anecdotal material, very interesting."
-K. F., Sedgwick Noble Lowndes, UK
"Great! This man knows his Information Quality Improvement!."
-E. J., Telenor, Norway
"Excellent and to the point"
-Boston, MA
"Good presentation: lots of energy-enjoyed his "vision"
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Data Modeling
[ Index ] [ Top
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"A
Larry English tutorial is like an old fashioned tonic. Always learn
something and always feel ready to face problems again. "
- San Antonio
"This
tutorial was very applicable to the work that I'm facing. I will
be able to take what I learned back and use it."
- San Antonio
"This
class was incredibly well done. Exposure to this class has raised
the bar for all of us. Wonderful job by the instructor."
-J. T., The Money Store, CA
"Excellent presentation, very challenging."
- San Antonio
"Clearly a subject matter expert and experienced speaker."
- San Antonio
"Larry is a superb instructor. He is terrific at getting students
involved and responding to the specific needs of each student. I really
like the way he brought in the business perspective into this class,
mixing in anecdotes and humor from the larger world to illustrate
his point."
-N. B., State Information Processing Services,
NC
"Larry has terrific real-life examples to relate to."
- San Antonio
"Larry is an excellent speaker, keep him coming back!"
- San Antonio
"Great class- Larry's dynamic without being overbearing."
-J. A., The Money Store, CA
"Hate for it to be over!"
-D. K., State Information Processing Services,
NC
"This course has helped me realize the importance of modeling
and communication with the user and retain the business point of
view."
-D. V. S., Lloyds Bank; UK
"Highly knowledgeable of subject. Presented and explained
clearly."
-C. V., Welcome Foundation, UK
"A lot more 'forward thinking' than I expected. It made me
realize we need to constantly look to the future regardless of our
current position."
-J. F. S., Girobank, UK
"The subject matter, the presenter, and the venue were the
best seminar ever. Most constructive three days - Thank You. L.
E. is an outstanding lecturer - obviously understands . . . the
visions"."
-E. V., Ernst & Young, UK
View
the Conceptual Data Modeling
course description
View
the Advanced Data Modeling course
description
View
the Advanced Data Modeling and Value-Centric
Application Development course description
View
the Developing High Quality Data
Models course description
View
the Data Modeling for Data Warehouse
and Decision Support Databases course description
View
the Data Modeling for the Application
Developer course description
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Quality Assessment, Cleansing and Control
in Data Warehousing
[ Index ] [ Top
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"It makes me feel this is possible. Thank you."
-TDWI Spring Implementation Conference,
May 2000
"Larry offered suggestions to approach real world problems
discussed in class. I think he helped a lot of us increase the values
of information in our orgranizations and helped us avoid big mistakes."
-TDWI Spring Implementation Conference,
May 2000
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Book Reviews
Improving Data Warehouse
and
Business Information Quality
[ Index ] [ Top
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"I purchased Mr. English's book several years ago and I consider
it the most important book in my professional library. I recommend
it to clients and other consultants frequently."
- SL, July, 2002
"I have been an information systems professional for several
years now and I am happy to see that there is finally a focus on
data as the asset it truly is. If I could put "certified data" on
the Balance sheet as a separate line item, I would. I have been
reading your book "Improving Data Warehouse and Business Information
Quality" over the past several weeks and I have this ear-to-ear
grin that some peers find disturbing. (Why does he get so excited
about data?) High Quality Data = success."
- BW, April, 2001
"Every time I put the book back on the shelf, I wind up taking
it down a day later to refer to it. Every chapter is jammed full
of value. For those of us who are responsible for information quality
initiatives, chapter 7, Measuring Nonquality Information Costs,
is a must read. If you want to know how defective your data is,
then read chapter 6, Information Quality Assessment, to learn how
to measure and quantify your information problems. Concerned about
the cultural issues in your organization? Chapter 13, Implementing
an Information Quality Improvement Environment, will get you started
in the right direction. If you are a "knowledge worker," supervisor,
CIO, or on the business or IT side, this book is for you."
- FD, February 2001
"I'm reading your book and it is fantastic!
Sir, you have hit the nail on the head."
- JB, February 2001
"The chapters on estimating your organization's cost of having
non-quality data make this book a requirement for every Information
Resource Management professional's book shelf. Larry English is
one of the few authors in the industry to show you how to work the
numbers when it comes to data quality. While others drop hints at
why quality is good, Mr. English tells us how to collect the data
and how to calculate the true costs of sub-standard data management
practices. As our profession matures we will be called upon to make
more explicit business cases for what we recommend to senior management
-- Larry has some great methods for us to use. This will save us
months of having to figure it out for ourselves."
- KL, October 1999
"The Information Quality Bible for the Information Age! "Truly,
this book has it all in one package; ‘concept book, textbook, reference
book, practitioner's guide.’ "English's sense of humor is reflected
throughout. The rewards from the implementation of his methods should
be as enjoyable as the reading"
-Masaaki Imai, Founder, Kaizen Institute
-Bud H. Cox, Managing Director, Kaizen Institute
of Japan
"This book is a must for every business bookshelf. "Larry English
has been on the forefront of the Data Quality issue from the outset…
[and] has some real wisdom on this vital issue."
-John Zachman, Zachman International, Creator
of the Framework for Enterprise Architecture
"Very lively reading. The book belongs on the bookshelf of every
manager and technician."
-Bill Inmon, Pine Cone Systems, "Father of Data
Warehousing"
"This book is long overdue. As a leading expert on Quality in
the world today, Larry English shows the impact that data and information
quality directly have on costs and on profitability - not just for
data warehouses but also for business information. His examples
are clear, and vital for management to read. "This book will maximise
your chances for success. No Data Warehousing project and no IT
Department should be without it. I predict that it will become the
‘Bible’ of Quality success." -Clive Finkelstein,
Information Engineering Services Pty "Father
of Information Engineering"
"Everywhere we go…we see the results of data quality problems.
In this book, Larry English not only turns up the heat by discussing
the sources and nature of data quality problems, he also sheds real
light through a practical approach to addressing data quality improvement.
As spending on IT continues its inexorable climb, time spent understanding
and applying the principles and tips Larry offers will be well worth
the investment."
- Vaughan Merlyn, Concours Group
"The must book for any information quality practitioner.
This book is the most comprehensive book on information quality
and should be used as a reference by all information quality practitioners.
It provides a theoretical foundation and practical advice on many
aspects of Information Quality Management. I read it with a pencil
and colour stickers in my hands and before long all book was covered
with red, yellow and green stickers. There are so many important
points in the book, that my advice to all readers is to read it
not just once, but many times and refer to it in your everyday information
quality management practice."
- Nonna Milmeister, F&S Management Services
"Clear writing about a subject area that begs obfuscation
It was refreshing to find an author who could write so clearly about
a subject area that begs obfuscation. I have been most impressed
by your first principles; as well as the structure and flow of the
book. I appreciate the labour of love you have put into your authoritative
text, and relish the fact that someone would take the time to help
the rest of us focus on this important and very significant discipline."
- Michael J.D. Sutton, Director, Business Process
& Document Management Solutions, CBSI - the author of Document
Management for the Enterprise: Principles, Techniques, and Applications,
John Wiley & Sons, NY, 1996.
"As a Banking and and Business Intelligence consultant, I
bought this great book hoping to discover some kind of integration
methods or guidelines. This book provides much more than that, it's
a detailled method to structure your IS around Information Quality.
The author provide countless of methods, tools and analysis to build
a total quality information architecture, content and system A must
read if you want to understand and gain the true productivity of
information, specially for 'information intensive' industry such
as banking, insurance and telecom."
- Patrick Darmon, Deloitte Consulting
"This book takes the reader from understanding and applying
principles of Quality Management to a step-by-step guide for implementing
a quality improvement program. I liked the organization and writing
style of this well-referenced text. I found the diagrams and tables
very helpful. In the introduction, the author states that the text
is a "concept book, a textbook, a reference book, and a practitioner's
guide." At first I didn't believe it. Now that I've finished the
text, I believe every word. When I read the "Author's Warranty"
(and how many books do you know come with a warranty?), I had an
inkling that this would be a good book. I was wrong. This is a GREAT
book!"
- Andy Matthiesen
"Congratulations on your new book. I really like what you've
done. Your approach is unique and it shows the imprint of someone
with a lot of front line experience. You don't simply state the
problem and offer suggestions. You also empower information professionals
to joint the data quality movement by giving them the tools necessary
to convince the decision makers that data quality is worth the investment.
Chapter Seven, 'Measuring Nonquality Information Costs,' is worth
the price of the book alone, because it gives us a solid ROI model
to throw at the bean counters.
Your writing style is extremely accessible. The book is so well
organized that it can be read straight through or employed as a
reference. I know it took a lot of work. It was worth it."
-Ellis Oglesby, HotData
"One June 5th we went to the Telegraph store - since it has
everything - to pick up a copy of Larry English's new book Improving
Data Warehouse and Business Information Quality. Not only didn't
you have it, but the entry in your system was under 'Barry English.'"
1) This is a great book in the Wiley Database/Data Warehousing series
- I recommend you stock it & shelf it next to Ralph Kimball's
best seller. If folks brows Larry's book, it should sell.
2) Buy a copy for your in house IS person & ops manager! It
addresses just the 'Barry' issue: What's data quality, how to get
it, & WHAT IMPACT DOES POOR DATA QUALITY HAVE ON CUSTOMER RELATIONS
& YOUR BOTTOM LINE."
-Jim Porzak, Information Interface Systems,
Inc.
"THE CORPORATE INFORMATION QUALITY JOURNEY. Anyone who has
had the pleasure of hearing Larry English speak on the subject of
Information Quality will know that he is one of the leading and
most passionate advocates of the need for high information quality
as the foundation of a profitable business. As we enter the age
of eBusiness, companies can no longer hide their information quality
problems from their customers. Successful eBusiness companies will
be those who recognise and manage information as their key strategic
asset. This book is essential reading for all who are serious about
profitable survival in the information age. Larry writes as he speaks
- with knowledge, conviction and pragmatism. This book should be
read by all who are concerned about information, whether senior
corporate executives, business information managers or IT specialists.
The book is full of practical answers to problems and is of great
value whether you are leading a major cross-enterprise information
improvement drive or trying to enhance quality within a specific
data warehouse or system. Strongly recommended"
-Nigel Turner, British Telecommunications
"Ultimate guide to effectively improve information
quality. Tackling the issue of information quality is undoubtedly
one of the most significant challenges of businesses today. Larry's
book provides clear, concise guidance on how to recognize information
quality issues and determine and quantify their true business impact.
He also outlines a common sense approach on how to effectively improve
the integrity of business information and recognize the return on
investment in sound quality improvement initiatives. As a consultant
specializing in Information Stewardship and Quality, I find this
book my most valued reference. From a professional standpoint, I
have to borrow the motto of American Express Credit Card Company,
I 'Don't leave home without it!'"
-Diana Young, Applied Information Strategies
"Larry's
book is simply brilliant. . . it wrestles with a sometimes elusive
but extremely costly business problem in a most clear and pragmatic
manner. The book represents what many of us have been waiting for:
a Larry English Handbook leading the way to data quality, presented
in his uniquely articulate style. The book is extremely timely because
the Y2k challenge has embarrassingly exposed the world's data quality
problem…. Armed with yesterday's Y2k tools and Larry's visionary
book, an organization can get closer to cleaning up the rest of
the enterprise's data. Such an endeavor may mean the difference
between business success and business failure."
- Barbara von Halle, Founder of Knowledge Partners Inc.
and editor of Handbook of Data Management
."Larry provides a clear, easy-to-follow roadmap for identifying
and solving information quality problems and ensuring that they
don't come back. The methods and techniques in this book are a cornerstone
for any successful data warehouse project. I use his techniques
on all of my projects and strongly recommend his book to anyone
who really wants to improve their business performance."
- Earl Hadden, co-author of the Hadden-Kelly Data
Warehouse Method Principal, Hadden & Company Management Consultants
"Comprehensive, well-written and well-organized...An
in-depth manual that can be used by both managers and information
technology specialists...One of the best manuals on information
quality that you can find."
- Soundview Executive Book Summaries, 11/99
"Excellent reading for those taking the holistic
approach to database design, in which a good database considers
where the information comes from, how it is used, and what results
come from that use."
- David Wall, Amazon.com
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