The important principles of information management have not yet made it into the traditional management education programs.  Those principles of managing information as a strategic business resource and applying quality management principles to information as a product-- not a byproduct-- are for an organization to survive and thrive in the "realized" Information Age.

Managers cannot provide effective leadership without quality information.  Organizations cannot operate successfully without quality information from other units.  Organizations cannot successfully contribute to enterprise goals without producing quality information.  Yet most employees and managers spend an inordinate amount of time in hunting for information, verifying and correcting it, or creating alternative data resources when they cannot trust the "corporate" data.  Mr. English addresses what managers must know about information quality management and what they must do to improve their business processes and effectiveness through quality information.

• Why information quality is imperative to accomplish business objectives
• What is information quality
• When does information quality happen: the information value chain
• How to improve information quality
• Who does information quality: roles in information accountability
• The politics of information: horizontal process management
• Management accountabilities and actions for business performance excellence

Executive managment, strategic business planners, Chief Information Officers, IT or I/S management, information resource and data adminstration staff, and business personnel involved witht he planning of computer applications.

Note:  This is appropriate for organizational teams including executive management, IT management and data resource managment to attend together.

Managers cannot provide effective leadership without quality information.  Organizations cannot operate successfully without quality information from other units.  Organizations cannot successfully contribute to enterprise goals without producing quality information.  Yet most employees and managers spend an inordinate amount of time in hunting for information, verifying and correcting it, or creating alternative data resources when they cannot trust the "corporate" data.  Mr. English addresses what managers must know about information quality management and what they must do to improve their business processes and effectiveness through quality information.