"Data administration" on a project-by-project basis will to continue to fail to manage and exploit the enterprise's second most valuable resource next to its people. The Knowledge Age demands that data administration grow into an effective information resource management (IRM) function in order to create competitive advantage in an intelligent learning organization.

In this seminar you learn how to implement an information resource management function that is a true leadership and management tool. You learn the goals and objectives that IRM must achieve to accomplish data sharing. Addressed are the management, technical, and organizational issues required to implement IRM effectively, as well as how to acquire-- and sustain-- senior management support. Potential pitfalls facing IRM are identified along with guidance on how to avoid them.

Special focus is placed on the role of IRM in the new environment of downsizing and client/server technology, distributed computing and decentralized application development. Information quality and metrics for measuring and managing are addressed as components in a Total Quality Management program.

Upon completion of this seminar, you will be able to:

• Define data, information, knowledge and wisdom; and define data management, information management, information resource management and knowledge management
• Describe the goals and objectives of the IRM function
• Describe the functions and responsibilities of IRM
• Develop effective IRM standards and procedures
• Identify ways to acquire and maintain senior management commitment
• Develop an IRM vision and mission statement
• Develop information policy
• Describe the components of an Enterprise Information Architecture Framework (Zachman)
• Describe how to perform data modeling and analysis to accomplish data sharing
• Identify the placement of IRM, DA and DBA (Database Administration) functions for optimum effectiveness
• List major inhibitors to IRM and describe tactics to overcome them